The Essentials of Stands – Breaking Down the Basics

What to Consider When Choosing Retractable Banner Stands

Retractable banner stands are more than ever before very important ways for businesses to advertise and promote their products in tradeshows and exhibitions. The benefits of such banner stands are well known, including portability, convenience, and ability to draw attention. Yet, every retractable banner stand design has its own marketing benefits. Thus, it’s important to consider your marketing aim when choosing, and the guidelines below may be useful to you:

How Versatile is the Design?

Choose a product that’s versatile enough to support your intended application, whether indoors or outdoors. If these banners are for outside exhibition, you need to assess if they come with all the attributes needed to survive environmental harshness, for example a hard-wearing scrim vinyl for protection of graphics from vanishing on exposure to the sun, as well as strength to stay upright despite the effects of the wildest of winds.

Consider Size

Pick a retractable banner stand size on the basis of the purpose you’re buying it for. Normally, banner size ranges from a width of 10″ to 60″ and height of 7″ to 90″. Start by determining the size of your exhibition booth to work out banner size. On a general note, pick the banner size that’s adequate to pull potential buyers without blocking their way in. If you’re using other marketing tools at your exhibition, make sure you don’t compromise their impact by deploying super large banners.

How Many Times are You Using the Same Retractable Banner Stand?

Consider if you’re likely to review the artwork and text on your banner. That may not be an issue you’ve worried about before, but the kind of retractable banner stand you buy is affected by the number of times you’ll deploy it for different promotions. If you wish to utilize the same banner for the same role in its entire lifetime, for example displaying your company logo or advertising your main product, choose a banner construction with a fixed graphic cassette. In contrast, when your marketing banner is being used for a rotating product line, and you usually tweak your promotions, choose an interchangeable graphic cassette that provides the versatility to alter the display graphics as you deem fit.

Choose Appropriate Banner Quality

Different banners come in a wide spectrum of construction materials, amounting to quality variations. Cheaper banners will do fine if you won’t be using them a lot of times. Despite their possible lower quality, they won’t disappoint if you deploy them in less harsh external conditions. High quality banners will certainly last-longer when used repeatedly and also on exposure to harsh outdoor conditions.

Identify the ideal retractable banner stands that are superior resources for marketing, offering you unrivaled adoptability, easy use, and portability.

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